Spacery 360°
Matterport czy spacer w Google Maps? Co wybrać dla swojego wnętrza
Matterport czy spacer publikowany w Google Maps? Gdzie mieszka spacer, za co płacisz i co wybrać dla lokalu, noclegu albo nieruchomości.
An alternative to a 360° agency The tour from one company, the website from another, SEO from a third, and a 360° agency quotes 8,000 zł upfront. Lokal360 handles all of these areas in one pair of hands, without adding the cost of 5 full-time staff.
An alternative to a 360° agency,
for a small business.
You run a small business and you need a 360° tour, a website, a booking system, local SEO and a Google Business Profile, but the agency wants 8,000 zł upfront, and each area is run by a different team, a different account manager, a different invoice. With Lokal360 you get the same scope as a 360° agency, but in one pair of hands. A one-person studio (Igor, a modern automated toolkit and a network of specialists), without adding the cost of 5 full-time staff. A freelancer price, agency quality, a VAT invoice.
20+ public projects
6 service areas in one pair of hands
Solo instead of 6 people at an agency
5.0/5 Google reviews from clients
Diagnosis
Four problems of a small business,
that a classic 360° agency does worse.
A classic 360° agency for a small business has 6 teams: photo production, website dev, SEO, performance, account management, sales. Each one added to the bill, each with its own markup. Four real problems that arise in this model.
agency bill 5-10x the solo cost
A classic agency costs 8,000-15,000 PLN setup + 3,000-6,000 PLN / month
A small business with a 30,000 PLN budget for the whole year cannot spend 8,000 PLN to start + 50,000 PLN for 12 months of service. Lokal360 delivers the same scope for 8,950 PLN to start + 299-1,290 PLN / month, because there are no account managers inside.
Full price listpackage split across 6 suppliers
A 360° photographer from one studio, a website from another, SEO from a third
Each area run by a different team means a lack of consistency. The photographer does not know where the tour will land on the website. SEO does not know a tour was added. Lokal360 is one person who runs all 6 areas, with shared context.
See the portfoliothe agency puts an account manager between you
At a 360° agency you do not talk to the photographer, only to an account manager
The account manager passes your comments to the photographer, the photographer reacts, the manager passes back the result. That is 2-3 days of delay on every change. At Lokal360 you speak directly to the person doing the work. By email, phone, WhatsApp.
Direct contactthe agency picks tools for its own convenience
An agency prefers tools with commission or subscription fees (Booksy, Restaumatic)
A classic agency will happily build you a site on WordPress + subscription plugins + Booksy + Mailchimp, because it is easier for them (ready-made templates). Lokal360 builds custom systems without subscriptions, because it is better for the client in the long run.
Custom systemsScope
6 areas that Lokal360 does together,
without external subcontractors.
Every classic 360° agency adds its own margin to each of the areas below (usually 30-50%). Lokal360 does all 6 personally, with a modern, automated toolkit and a network of specialists, which removes that margin and speeds up the work. The full offer on one page.
1. 360° virtual tours
20+public projects
360° tours on Google Maps in Google Maps via Street View Studio. Packages from 890 PLN (Mini, 3 panoramas) to 2,990 PLN (Premium, 15 panoramas). Projects: Masala Wrocław (25,000 views in 2 months), YOI Ramen Warsaw.
2. Websites
99/100 PageSpeed
Static websites, no WordPress, no Elementor, no plugins. Business Card 1,299 PLN (single page, 5 days), Company 2,499 PLN (5+ subpages + blog, 7 days). Built mobile-first, full SEO included.
3. Custom booking systems
0%commission
Custom systems without Booking, Booksy, Restaumatic. Salon 3,999 PLN, restaurant 5,999 PLN, multi-resource hotel 8,999 PLN. Full ownership of client data, zero commission, zero per-user subscriptions.
4. Local SEO
#3Local Pack
Audit + website optimization + links + content. A monthly package with results in 60-90 days. Real case: Masala Wrocław reached #3 in the Local Pack for "Indian restaurant Wrocław" in 8 weeks.
5. Google Business Profile (GBP)
GBPLocal Pack
Setup + posts 2x/week + review responses + photos + questions and answers. A complete, active listing usually increases clicks and your Local Pack position. Cheaper than at an agency, thanks to an automated toolkit for preparing the posts.
6. AI chatbot + add-ons
24/7availability
An AI chatbot for your website (1,490 PLN setup + 99 PLN/mo), AI add-ons (content, translations, graphics, audits) from 89 PLN/mo. The "AI add-ons" package covers what a classic agency does not want to do (small edits, translations).
Agency packages
Three formats of cooperation,
from a single project to full service.
You can order a one-off project (e.g. only a tour + website), a monthly visibility subscription (SEO + GBP), or a flagship package combining all areas with a 15% discount.
One-off project
Tour + website + GBP setup
3 479 PLN net · once
360° Tour Standard + Business Card website + Google Business Profile setup. A full visibility start in Google for a small business. Delivery in 2-3 weeks. No subscription after delivery (you can add care separately).
- 360° tour (8 panoramas)
- Business Card website
- GBP setup + 8 posts
- Schema + analytics
- VAT invoice
Best ROI
Komplet package · flagship
Full agency launch
8 950 PLN net · once
Company website + 360° Tour Standard + Visibility Growth for 6 months + GBP setup. Everything a small business needs to start seeing results in Google in 60-90 days. 15% discount vs ordering separately.
- Company website (5 subpages + blog)
- 360° Tour Standard
- 6 months of Visibility Growth
- GBP setup + 24 posts
- VAT invoice · 15% discount
Monthly subscription
Visibility All-in
1 290 PLN net · monthly
Full monthly service: SEO + GBP + link building + posts + review responses + AI add-ons. For a business that already has a website and a tour, but wants systematic visibility without a 3,000-6,000 PLN/mo agency bill.
- SEO + GBP + link building
- Posts 2x/week
- Review responses
- AI add-ons (content, translations)
- No minimum contract term
FAQ
Questions about a 360° agency,
that we hear during the first conversation.
01 / 08 Is Lokal360 really a 360° agency or a freelancer?
Lokal360 is a one-person studio run by Igor Bily with a modern, automated toolkit and a network of specialists. Formally not an agency in the sense of a company, but in practice we deliver the same scope as a 360° agency (tours, websites, systems, SEO, GBP, content). The client gets a VAT invoice. Lokal360 is the personal brand of Igor Bily; invoices are issued by a business incubator (a verified billing partner, full B2B compliance).
02 / 08 How does one studio run 6 areas better than an agency with 6 people?
A modern, automated toolkit. Specifically: automated tools help build websites, support content editing and supporting materials, and custom scripts run SEO audits. On top of that, a network of trusted specialists. A classic agency uses similar tools, but adds the cost of 5 full-time staff. Lokal360 delivers the same result as such an agency, but without adding the cost of a team.
03 / 08 What if Igor gets sick or goes on holiday, who handles the business then?
A plan for that case: 2 trusted freelancers (a developer + a 360° photographer) who have worked with the studio for years and know how Lokal360 works. In case of absence, the client gets a notification with the substitute's number. Plus: most of the work goes through an automated toolkit, so even during holidays I make small changes to the site remotely.
04 / 08 Do I sign a contract with a fixed term?
No. All subscription services (website care, local visibility) are on a contract with no minimum term. You can cancel at any time with 30 days' notice. One-off projects (website, tour) are paid 50/50 (deposit + after delivery).
05 / 08 Do you serve businesses outside Warsaw?
Yes, Lokal360 serves the whole country. 360° tours require a personal presence (travel included across Poland), the rest of the services (website, systems, SEO, GBP) are remote. Main cities with dedicated pages: Warsaw, Kraków, Wrocław, Poznań, Gdańsk, Łódź, Katowice, Lublin.
06 / 08 What does a typical client onboarding look like?
Step 1: a 30-minute qualifying call (phone). Step 2: a written offer with specific dates within 1 business day. Step 3: after acceptance, sign the contract electronically (DocuSign), a 50% deposit. Step 4: delivery. Step 5: handover + final invoice. Typically the whole process from first contact to a result in Google is 3-4 weeks.
07 / 08 Can I order just one service instead of a package?
Yes, all 6 areas are available separately. If you want only a 360° tour, you order just the tour from 890 PLN. If only a website, from 1,299 PLN. Packages exist for the discount (15% on the Komplet package) and convenience (one onboarding instead of 6), but they are not mandatory.
08 / 08 Do you have references from similar businesses?
Yes. Reference projects: Masala Wrocław (restaurant, +25,000 tour views), YOI Ramen Warsaw (ramen bar, ★4.6 from 263 reviews), MOXO Wola (event space), Tatra Cottages (holiday cottages, a new website, migration from WordPress), Volver Kraków (restaurant). All available to view in the Projects section.
From the blog
Read on the blog: spacery 360°
Spacery wirtualne Google 360°, co kosztują, jak działają, czy się opłacają i jak nie dać się oszukać.
Spacery 360°
Spacer Premium vs Express 2026, który wybrać
Premium DSLR od 890 zł i 5-7 dni, Express skanerem LiDAR od 499 zł w 24h. Pięć sytuacji, gdy dopłata do Premium ma sens, i kiedy to przepłacanie.
Spacery 360°
Jak Google indeksuje spacery 360° w wynikach Map i Wyszukiwarki 2026
Publikacja w 24h, indeksacja 2-4 tygodnie, pełna widoczność 4-8. Zwykle blokuje nieaktywna wizytówka, nie sam spacer. Jak sprawdzić i co przyspiesza.
Trendy 2026
Panoramy 360 w reklamach Meta 2026, format i wgranie
Panorama od 80 zł trafia jako kreatywa na Facebook i Instagram. Jak wgrać sferyczne JPG do Meta Ads i przykład z MOXO Wola.
Premium 360° Tour or Express 24h Tour in the 360° services run by Lokal360?
Since May 2026 Lokal360 has offered 360° tours in two variants. All the current flagship projects in the portfolio (Masala, YOI Ramen, MOXO, Volver) are the Premium Tour, that is a session with a full-frame DSLR camera, 50+ HDR shots per panorama, manual retouching, 5-7 days of delivery, from 890 PLN net. The new option, the Express 24h Tour, is a fast tour with a professional space scanner, ready on Google Maps within 24 hours of the session, from 499 PLN net. A full comparison of both variants (resolution, retouching, delivery time, pricing) on separate pages.
IB
Leave your number, I will propose a scope
A 30-minute qualifying call at the agency's expense. I check your current visibility in Google + propose a specific 360° service scope for your business.
Leave your number, I will call back usually within a few hours:
Buying decision
When agency-level service makes sense for a small business
A classic 360° agency makes sense for budgets above 200,000 PLN a year. Lokal360 begins where an agency is too much to carry, but a freelancer is not enough. Three typical patterns.
- A boutique hotel in the mountains, the owner runs the front desk and the marketing alone. Old website, neglected GBP, no tour, and the season starts in 2 months. Komplet Standard 8 950 PLN + 6 months of visibility 699 PLN/month. A full stack in 3 weeks instead of 3 months at an agency.
- A chain of beauty salons, its own client list, no visibility in Google. Booking commissions on subscription platforms can grow with every visit. A custom system 5 999 PLN + 3 Business Card websites at 1 299 PLN each + GBP setup, one deployment instead of a monthly commission.
- A fine dining restaurant after a renovation, a new chef, wants a brand restart online. An old website from a few years back, no tour, reviews to lift. Komplet Premium 16 900 PLN, a 15-panel DSLR tour, Pro care 299 PLN/month. Everything from one pair of hands, one invoice.
Delivery process
What exactly goes in, week by week
A typical start of cooperation in the Komplet Standard, from the first call to results in Google. 2-3 weeks to publication, then 6 more months of active visibility.
Week 1, brief, audit, materials. A 30-minute call, an audit of current visibility (GBP, search positions, PageSpeed), choosing the day of the photo session, setting the site map. A 50 percent deposit, the contract signed electronically.
Week 2, the 360° session and the first version of the site. A Premium DSLR session, 4-6 hours on site, 8 panoramas, retouching of people in the frame. In parallel, the first version of the Company website on a test domain, content from the automated toolkit plus my editing, 2 rounds of revisions.
Week 3, publication, GBP, indexing. The site uploaded to your domain, the tour published on Google Maps via Street View Studio, the Google Business Profile set up plus the first 8 posts, GA4 and Search Console connected. The final invoice.
Months 2-7, visibility and care. Posts on the Google Business Profile twice a week, SEO optimization on the site, blog content 2 posts/month, position monitoring of 30 keywords, review responses. A monthly report with concrete numbers (clicks on the Google Business Profile, positions, traffic).
After delivery
What you get after the Komplet, concretely
- ✓ A Company website on your domain, your code, PageSpeed 99/100, 5 subpages plus a blog, the full SEO package.
- ✓ A 360° Premium tour, 8 panoramas published on Google Maps via Street View Studio, embedded on the site, ready for VR ads.
- ✓ A configured Google Business Profile plus 24 posts on the Google Business Profile in the first 6 months, review responses, Local Pack position monitoring.
- ✓ Monthly reports with concrete numbers (clicks from Maps, keyword positions, organic traffic, new reviews), access to GA4 and Search Console on your account.
- ✓ A VAT invoice at 23 percent through the incubator (full B2B compliance), one invoice instead of 6 as at a classic agency.
Who Lokal360 does NOT fit, honestly.
- A corporation with a marketing budget above 200,000 PLN a year. A more sensible partner is a classic agency with a dedicated account manager, daily meetings, a brand strategy department.
- A project with a guaranteed response time under 1 hour. As standard I reply within 24 business hours, between 9 and 22. For 24/7 duty it is better to look for an agency with a shift-based call center.
- An e-commerce store with hundreds of SKUs and warehouse integrations. That is the scope of an agency specialized in Shopify/PrestaShop, not our turf. I will recommend someone from the field if you ask.