Spacery 360°
Matterport czy spacer w Google Maps? Co wybrać dla swojego wnętrza
Matterport czy spacer publikowany w Google Maps? Gdzie mieszka spacer, za co płacisz i co wybrać dla lokalu, noclegu albo nieruchomości.
360° tour · Wroclaw Igor Bily serves Wroclaw personally, travel included
Virtual tour 360°
in Wroclaw
A virtual tour of Wroclaw (360° tour Wroclaw) on your Google Maps listing: urban tourism, dense competition around the Old Town and Rynek, and venues picked before arrival. Reference project: Masala Wroclaw, 25,000 tour views in 2 months, cost ~6 groszy per view. No Ads campaign delivers that kind of reach. Tour from 499 PLN, ready in 24h.
Included travel to Wroclaw
48h tour ready from the session
several years of experience in 360°
150+ projects in the portfolio
Diagnosis
Four problems of a Wroclaw venue,
solved by a 360° tour.
Wroclaw means tourists from Germany and Czechia, dense competition around the Rynek, event venues booked online, and wedding venues outside the city. Four situations where the lack of a tour costs you guests.
tourists pick a venue from another country
Tourists from Germany plan their night out weeks before arrival
Wroclaw is on the weekend route for tourists from Berlin, Dresden, Prague. They pick restaurants before arrival, based on what they see in Google. A 360° tour is the argument that your venue is worth visiting (like Masala Wroclaw: 25,000 views).
Masala Wroclawdense competition by the Rynek
Hundreds of restaurants around the Rynek, how to stand out
Wroclaw's Rynek and surroundings are one of the densest gastronomy markets in Poland. Google Maps ranks listings with a 360° tour higher. A venue without a tour falls below neighbouring places that already have one.
Standard packagea wedding venue near Wroclaw loses its portfolio
A wedding venue outside the city, couples will not drive out to visit
A couple living in Wroclaw will not drive out to visit 5 venues outside the city. They pick 2-3 from the online portfolio. A 360° tour is the argument that your venue is worth seeing in person.
Wedding venue toura boutique hotel competes with Booking
A boutique hotel loses 18% of revenue to Booking commission
A guest will book a boutique hotel from your website if they see the room and the atmosphere. A 360° tour + your own booking system is the path to direct reservations, without Booking commission.
Booking system360° tour live
See a 360° tour in action,
before you order one.
An example of our Wroclaw project: Masala Indian Restaurant in the centre (25,000 views in 2 months). Click play, turn around and step inside. We will show your venue in Wroclaw to the same standard, publish it on the Google listing and embed it on the website.
Projects
Three projects in Wroclaw,
each with concrete numbers.
Masala Wroclaw (25,000 views), a restaurant in the centre and a typical boutique hotel. Three projects showing how a tour looks in Wroclaw venues.
Masala · Centre (Indian restaurant)
25,000views
Wroclaw Indian restaurant in the city centre. The 360° tour collected 25,000 views in the first 2 months at a cost of ~6 groszy per view. No Ads campaign delivers that kind of reach for over a year at that price.
Restaurant in central Wroclaw
8panoramas
Original restaurant near the Rynek, main room, summer terrace and entrance from the street. Session before opening hours, staff retouched out from the frames. The tour is published on the Google profile + embedded on the website.
Boutique hotel · near the Rynek
12panoramas
Boutique hotel with a restaurant and breakfast room. The tour shows 3 room types, reception, breakfast room. An argument for direct bookings, bypassing Booking commission.
Pricing
Entry from 499 PLN,
Premium for the demanding.
Not sure which variant fits your venue? A cafe, a practice or an office is fine with Express 24h, the cheapest entry with a LiDAR scanner, ready the next day (from 499 PLN). A boutique hotel by the Rynek, a wedding venue outside the city or a place with a bespoke interior and difficult lighting earns its keep with Premium DSLR, manual HDR retouching and studio quality.
Express 24h · LiDAR scanner
Cheapest entry, ready in 24h
499 PLN net · from
A fast tour with a spatial LiDAR scanner, live on your Google profile the next day. For cafes, practices, offices, salons and typical venues.
- 3 panoramas: 499 PLN
- 8 panoramas: 899 PLN
- 15 panoramas: 1 499 PLN
- Publishing on Google Maps in 24h
- Travel to Wroclaw · VAT invoice
Most often chosen
Premium DSLR · flagship quality
Premium venue: hotel, event space, complex
890 PLN net · from
Full-frame DSLR, 50+ HDR shots per panorama, manual retouching of each, 5-7 days. For boutique hotels by the Rynek and wedding venues outside Wroclaw. Optional embedding on the site (300 PLN) or extra panorama (150 PLN).
- 3 panoramas: 890 PLN
- 8 panoramas: 1 690 PLN
- 15 panoramas: 2 990 PLN
- Manual HDR retouching, lighting correction
- Travel to Wroclaw · VAT invoice
FAQ
Questions about a tour in Wroclaw,
that we hear most often.
01 / 05 Do you serve all of Wroclaw and the surroundings?
Yes, we serve all districts of Wroclaw (Stare Miasto, Krzyki, Fabryczna, Psie Pole, Srodmiescie) and the surroundings (Olesnica, Sroda Slaska, Strzelin, wedding venues outside Wroclaw). Travel inside the city is included, surroundings within a 30 km radius come with a symbolic surcharge.
02 / 05 What local projects do you have in Wroclaw?
The loudest one is Masala Wroclaw, an Indian restaurant in the centre, 25,000 tour views in 2 months. Plus restaurants, bars, boutique hotels and wedding venues outside the city. A very strong reference in conversations with clients from the gastronomy sector.
03 / 05 Does publishing on GBP take longer in a big city?
No. Publishing on a Google Business Profile takes 24-48h regardless of the city, and runs in Google Maps via Street View Studio. In Wroclaw we often also check GBP translations (tourists search in EN/DE), which affects tour conversion.
04 / 05 What about GDPR for people in the venue during the session?
People in the frame are removed from the panoramas in post-production using AI tools, so the final tour has no recognisable faces. No one has to sign a consent form.
05 / 05 Can I order a tour together with a website?
Yes, we offer a combined Tour + Website package with a 15% discount. Standard Tour + Company Website = one trusted provider, one rollout, one invoice. See details on website.
360° virtual tours in Wroclaw. Old Town, Ostrow Tumski, industrial vibe
A virtual tour in Wroclaw has a strong precedent: Masala Wroclaw (Indian restaurant by the Rynek) made the numbers public, 25,000 tour views in 2 months, 6 groszy per view. Every Wroclaw venue that orders a tour has a benchmark to compare results against.
Who 360° virtual tours in Wroclaw are for
- Restaurants by the Rynek and surroundings, where competition in the Local Pack is dense and the tour is a direct argument for advantage
- Boutique hotels in the centre, fighting Booking for direct reservations, weekend tourists from Germany and Czechia
- Venues with an industrial vibe, Wroclaw has many post-industrial venues (e.g. breweries) that require HDR retouching of mixed lighting
- Wedding venues and palaces near Wroclaw, where the client picks the offer without a personal visit, the tour = the decisive element of the decision
- Cafes and bistros on Ostrow Tumski, where the atmosphere of the venue is decisive for the tourist's decision
A real reference, Masala Wroclaw
Masala Indian Restaurant in Wroclaw is the flagship Lokal360 project with published numbers. Details: Standard package (1,500 PLN net), 8 panoramas, a 4-hour session after hours with correction of warm lighting (candles, hanging lamps) and spot bar lighting. After 2 months from publication: 25,000 views, 6 groszy per view. By comparison, Google ads on gastronomy phrases in Wroclaw cost 2-5 PLN per click. The tour comes out 30-80 times cheaper in the long run.
The full Masala case study with numbers and screenshots from the Google account is described in a blog article.
Full agency offer for Wroclaw
A Wroclaw venue most often orders a 360 tour together with additional services: a new company website (the tour embedded in the hero), the Lokal360 agency package (tour + website + GBP + monthly SEO), a Google Business Profile setup for Local Pack optimisation. For restaurants I recommend the 360 tour for restaurants package with website embedding and menu schema, and for accommodation the tour for hotels and guesthouses. Travel from Warsaw to Wroclaw is included in the package price.
Want to compare variants and prices in one place? Start with the 360° virtual tours hub. We also serve neighbouring cities in Silesia and Greater Poland, where competition on Google Maps looks similar: virtual tour Katowice and 360 tour Poznan.
Premium Tour or Express Tour 24h in Wroclaw?
Since May 2026 we offer 360° tours in Wroclaw in two variants. All current flagship projects in the portfolio (Masala, YOI Ramen, MOXO, Volver) are Premium Tour, meaning a session with a professional camera, dozens of shots per panorama, manual retouching and 5-7 days of delivery. The new option Express Tour 24h is a fast tour with a spatial scanner, ready on Google Maps 24 hours from the session, from 499 PLN net.
When Premium, when Express in Wroclaw
- Premium, for premium and fine dining restaurants, boutique hotels, luxury event venues, premium brand showrooms, venues with original decor and tricky lighting. 8 panoramas for 1,690 PLN, 5-7 days of delivery.
- Express 24h, for typical cafes, medical practices, offices, beauty salons, shops, clinics, family restaurants and bistros. 8 panoramas for 899 PLN, ready in 24h from the session.
Full comparison of both variants (resolution, retouching, time, pricing) on the dedicated pages: Premium Tour 360° and Express Tour 24h. In Wroclaw we run both variants ourselves, travel included in the package price.
From the blog
Read on the blog: spacery 360°
Spacery wirtualne Google 360°, co kosztują, jak działają, czy się opłacają i jak nie dać się oszukać.
Spacery 360°
Spacer Premium vs Express 2026, który wybrać
Premium DSLR od 890 zł i 5-7 dni, Express skanerem LiDAR od 499 zł w 24h. Pięć sytuacji, gdy dopłata do Premium ma sens, i kiedy to przepłacanie.
Spacery 360°
Jak Google indeksuje spacery 360° w wynikach Map i Wyszukiwarki 2026
Publikacja w 24h, indeksacja 2-4 tygodnie, pełna widoczność 4-8. Zwykle blokuje nieaktywna wizytówka, nie sam spacer. Jak sprawdzić i co przyspiesza.
Trendy 2026
Panoramy 360 w reklamach Meta 2026, format i wgranie
Panorama od 80 zł trafia jako kreatywa na Facebook i Instagram. Jak wgrać sferyczne JPG do Meta Ads i przykład z MOXO Wola.
IB
Book a tour in Wroclaw
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Local process
How we work in Wroclaw
I come to Wroclaw in person from my base in the Pieniny mountains (3.5 hours on the road). I usually plan sessions with 1 overnight stay, combining 2-3 clients in a single trip. That keeps travel included without adding extra costs.
- Travel: from the Pieniny to Wroclaw, included in the package price. All districts at one price, from the Old Town to Psie Pole. Surroundings (Olesnica, Sroda Slaska, wedding venues outside the city) up to 30 km with no surcharge.
- Equipment: a DSLR with a panoramic head for post-industrial venues (breweries, restaurants on Ostrow Tumski with mixed lighting). Matterport Axis for cafes, medical practices, fitness clubs, shops (e.g. the Krzyki district).
- Session time: 1 hour for the Mini package, 2 hours for Standard (Masala, 8 panoramas), 3 hours for Premium (a boutique hotel near the Rynek, 12-15 panoramas).
- Delivery: the tour is ready and published on Google Maps within 1-7 days of the session. Standard usually 48h, Premium with mixed lighting up to 7 days.
Local industries
The industries we serve most often in Wroclaw
- Restaurants by the Rynek and on Ostrow Tumski. Original restaurants, bistros, ethnic cuisine. Masala (Indian, centre) is our reference project, 25,000 views in 2 months, 6 groszy per view.
- Dental practices and clinics in Krzyki. A patient looks for a practice nearby, checks the Google listing, and a 360 tour lowers the barrier to entry (the client sees reception, chairs, sterility). In the medical sector this really translates into new patients.
- Fitness clubs and gyms (Krzyki, Fabryczna). A client decides on a membership after seeing the training room. The tour shows the equipment, the space, the cleanliness. Especially effective for premium clubs competing with chains.
- Boutique hotels and guesthouses in the centre. Small hotels of 10-25 rooms, fighting for weekend bookings from tourists from Germany and Czechia (Berlin, Dresden, Prague). A tour plus your own booking system eliminates the 18% Booking commission.
Tour by industry
360° tour by industry in Wroclaw
Dedicated 360° tour pages for specific industries in Wroclaw, with local districts, pricing and examples of projects in each category.
After the project
What exactly you get after the session
- ✓ A 360 tour published on Google Maps and Google Business Profile, included.
- ✓ An iframe embed code to place the tour on your own website (1 line of code, no plugins, works everywhere).
- ✓ A pack of HD photos (10-20 photos from the shots created during the session, to use on FB, IG, Booking, Tripadvisor, your own website).
- ✓ A local SEO bonus for Wroclaw: the tour plus photos raise your listing's position in Google Maps results (usually a jump of 3-7 places in 2-4 weeks). After publication, Masala collected 25,000 views, cost 6 groszy per view.
- ✓ A 23% VAT invoice (sole proprietorship, NIP in the footer). No long-term contract, no hidden fees, one payment after publication.